The man your man could smell like

                 

The 2010 Old Spice campaign, brought back a dying and old-fashioned brand, so relentlessly that consisted in a case-study on how the power of the online video, when applied rather properly (?!), really works. Still today, and for years to come, clap clap clap to Wieden+Kennedy. Check all the videos from past Old Spice campaigns, here.